Ferrari has resisted electric vehicles longer than almost any other performance brand. While Porsche launched the Taycan, Lamborghini committed to electrification, and McLaren explored hybrid hypercars, Ferrari stayed quiet. They made hybrids — the SF90, the 296 — but never a pure electric car.
That ends this month.
The Ferrari Luce — the Prancing Horse’s first battery-electric vehicle — celebrates its world premiere in May 2026. Price: approximately $643,000. Available in the US: late 2026.
Before you react to that number — remember who this is for. Ferrari sells roughly 14,000 cars globally per year, intentionally. They don’t sell volume. They sell exclusivity. $643,000 for the first Ferrari EV is exactly on-brand.
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What We Know About the Luce
The name means “light” in Italian. Classic Ferrari — poetic rather than descriptive.
The design brief is SUV-shaped but emphatically Ferrari. Think Purosangue proportions — low-slung for an SUV, with a roofline that sweeps dramatically, long hood, and short overhangs that place the cabin far back for a sports car stance despite the elevated ride height. Ferrari confirmed the Luce echoes the proportions of the V12 Purosangue rather than any traditional SUV.
Powertrain: Quad-motor all-wheel drive, expected output over 1,000 HP, 0-60 in under 2.5 seconds. That puts it in the same performance territory as the Rimac Nevera and the Lucid Air Sapphire — the most extreme electric vehicles currently in existence. 
Interior: Designed by Jony Ive — the man who created the iPhone, MacBook, and Apple Watch. Ferrari hired Apple’s legendary former design chief to create the Luce’s cabin. The result, from early images, uses a monolithic layout with clean surfaces and restrained geometry. Physical controls integrated seamlessly into the design rather than mounted as obvious add-ons. Think iPhone-level obsessive detail applied to a $643,000 car.
Charging: 850-volt architecture. Expected to be among the fastest-charging EVs in production — specific speed claims haven’t been confirmed, but 850V typically enables 350 kW+ peak charging, putting it at the top of the production EV charging hierarchy.
Range: Official targets haven’t been released, but Ferrari has confirmed the Luce is engineered for usable road trip range — not just sprint performance. Estimates circulating in the industry point toward 350+ miles of EPA-equivalent range.
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The Bigger Story Here
Ferrari going electric is not just a product launch. It’s a philosophical statement. 
For years, Ferrari’s position was essentially: the internal combustion engine is irreplaceable in a Ferrari. The sound, the emotion, the mechanical connection — these things cannot be replicated electrically. That was not marketing. Ferrari’s engineers genuinely believed it.
Something changed. The Luce’s existence means Ferrari believes electric technology has matured to the point where it can deliver what the brand’s customers expect — not just performance numbers, but the experience of owning and driving a Ferrari.
Whether they’re right will be the most interesting automotive question of late 2026. The performance numbers are extraordinary on paper. Whether the Luce makes its driver feel the way a Ferrari should — alive, connected, special — is something only driving one will answer.
At $643,000, most of us will find out secondhand. But for the performance car world, Ferrari’s first electric car is the equivalent of Apple’s first phone. Whatever happens next, nothing in the segment will be the same.
The world premiere is weeks away. The wait — for both Ferrari and the electric car industry — is finally over.
