Infiniti Just Unveiled the 2027 QX65 — Can a Car Nobody Talks About Beat the Lexus RX and BMW X6?

Infiniti Just Unveiled the 2027

Infiniti built the original “coupe SUV” two decades ago with the FX. Then it walked away from the idea while BMW turned the X6 into a status object and Lexus turned the RX into America’s default luxury crossover. The 2027 QX65 is Infiniti trying to walk back in — same family as the three-row QX60, chopped roof, two rows, five seats, and a price that undercuts the cars it wants to be seen next to.

It arrived at U.S. dealers this year. Whether anyone talks about it is the whole problem.

What It Actually Is
The QX65 is not a new platform. It is a fastback QX60: 2.0-liter VC-Turbo four-cylinder, 268 horsepower, 286 lb-ft, nine-speed automatic, standard all-wheel drive. Infiniti builds it in Smyrna, Tennessee. That matters in a year when imported luxury metal has more tariff and price noise.

Cargo is 35.8 cubic feet behind the second row and 67.7 with the seats folded — more than some German coupe-SUVs, less than a regular RX or QX60 with the third row down. Towing is rated at 6,000 pounds when properly equipped, which is a real number in a class that often tops out closer to 3,500–4,000.

Trims:

  • Luxe: $53,990
  • Sport: $55,690
  • Autograph: $62,590
  • Destination: $1,545

So you are looking at about $55,535 to $64,135 as driven off the window. Load Autograph with paint and tech and testers have seen stickers past $71,000. The car is priced to look like a deal until the options sheet shows up.

Infiniti Just Unveiled the 2027

Can It Beat the Lexus RX?
On paper, in a few places, yes. The RX starts lower in some configurations, offers a stronger standard four-cylinder (about 275 hp and more torque) and, more importantly, a hybrid that the QX65 does not have. Lexus also has the residual values, dealer coverage, and “nobody got fired for buying an RX” reputation Infiniti has spent a decade trying to rebuild.

Where the QX65 can win a driveway conversation: the silhouette, standard AWD, the tow rating, and a cabin that Autograph buyers will like more than a base RX. Where it loses: fuel economy if you wanted a hybrid, long-term resale, and the quiet confidence of the Lexus badge at the country-club lot.

If you keep cars five years, run the numbers on a 5-year car depreciation estimator before you assume the cheaper Infiniti window sticker is the cheaper car. Lexus residuals have been the hidden payment on the RX for a long time.

Can It Beat the BMW X6?
No — not as a BMW. The X6 starts in a different neighborhood, around the mid-$70,000s before it is interesting, and it sells the idea of a sport coupe that happens to be tall. The QX65’s 268 hp four and an estimated mid-7-second run to 60 will not impress anyone who cross-shopped an X6 for the drive.

It can beat the X6 as a purchase. You get the fastback look, five seats, more cargo than some Germans in this silhouette, and thousands of dollars left over. You do not get the badge, the chassis polish, or the service network BMW owners complain about and still refuse to leave.

Genesis GV80 Coupe is the more honest rival: similar money, more power available, less name recognition than BMW, more than Infiniti.

Infiniti Just Unveiled the 2027

Who This Car Is For
Buy the QX65 if you want FX-style sheet metal, U.S. assembly, standard AWD, and a loaded interior without writing an X6 check. Skip it if you need a third row (that is the QX60), a hybrid, or a brand that holds value like Lexus.

Infiniti is also selling the ownership extras — app-based support, maintenance packaging — because the product has to over-deliver when the showroom is quieter than Toyota’s or BMW’s.

The Bottom Line
The 2027 QX65 can beat a Lexus RX on style and a BMW X6 on price. It will not beat the RX on hybrid efficiency or resale, and it will not beat the X6 as a driver’s luxury SUV. That is a narrow win, and it is still a real one for the buyer who actually wanted the old FX and has been stuck looking at Germans.

Infiniti’s problem is not the car. It is that “nobody talks about Infiniti” is still true in 2027. The QX65 is good enough that the silence is now a marketing failure, not a product one.

Would you take the Infiniti look and the leftover cash — or pay more for the badge people recognize at a red light?

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