Mark May 25 in your calendar.
That’s the date Ferrari officially confirmed for the world premiere of the Luce — the company’s first-ever battery-electric vehicle, nearly nine years in the making and arguably the most anticipated car reveal of 2026.
Ferrari has been building toward this moment carefully. Almost nothing has leaked. A few prototype shots. The interior, designed by Jony Ive, revealed in controlled conditions. And one number that’s been circulating: approximately $643,000.
For a first electric Ferrari — that’s exactly where it belongs.
What’s Actually Confirmed
Ferrari has been disciplined about what they share. Here’s what is definitively confirmed heading into May 25:
Jony Ive designed the interior. The former Apple design chief — the man behind the iMac, iPhone, and MacBook — created the Luce’s cabin. Early images show a monolithic dashboard with clean, restrained geometry and physical controls integrated seamlessly rather than bolted on as afterthoughts. Think iPhone-level obsessive detail in a $643,000 car. Ferrari confirmed this directly.
Quad-motor all-wheel drive. Four electric motors. Combined output over 1,000 horsepower. Zero to 60 mph in under 2.5 seconds. These aren’t rumors — Ferrari confirmed the performance targets.
The body follows Purosangue proportions. Ferrari specifically said the Luce’s silhouette echoes the V12-powered Purosangue — low-slung for an SUV, with a dramatic roofline, long hood, and short overhangs. Not a traditional boxy SUV. A Ferrari that happens to have elevated ride height and electric motors.
850-volt architecture. Ferrari confirmed the electrical system voltage — which at 850 volts sits above even Porsche’s 800V Taycan. The theoretical charging ceiling could exceed 350 kW at compatible stations.
Price: approximately $643,000. Bloomberg reported this figure with Ferrari’s blessing — it may adjust by up to 10% before launch.
also read : https://driveglobalnews.in/hyundai-ioniq-6-vs-tesla-model-3-the-electric/
The Jony Ive Question
The most discussed aspect of the Luce before anyone has driven it isn’t the powertrain. It’s Ive’s interior.
His work at Apple was defined by removing things. Every iPhone iteration got rid of buttons, bezels, openings that “didn’t need to be there.” The discipline was radical. Some people hated it. Most eventually loved it.
Applying that philosophy to a Ferrari cockpit is genuinely fascinating. Ferrari interiors have traditionally been dense — lots of buttons, lots of personality, lots of things happening visually. The Luce images suggest something very different. Clean surfaces. Restrained geometry. Controls that feel intentional rather than comprehensive.
Whether that translates to an emotional driving experience — whether it feels like a Ferrari should — is the question the May 25 reveal will begin to answer.
also read : https://driveglobalnews.in/2026-acura-rsx-electric-hondas-most-ambitious/
Why This Premiere Matters Beyond Ferrari
Ferrari launching an electric car is culturally significant in a way that most EV launches simply aren’t.
Ferrari represents the internal combustion engine more than any other brand. Their V12s and turbocharged V8s aren’t just powerplants — they’re identity. Sound, sensation, and mechanical connection are what Ferrari has sold for 75 years.
The decision to build the Luce is Ferrari telling the world that electric technology has matured enough to carry that identity forward. They’re not building an EV because regulations forced them. They’re building one because they believe they can make it feel like a Ferrari.
If they succeed — if the Luce genuinely delivers the emotional experience Ferrari buyers expect — it changes the conversation about what electric vehicles can be at the highest level of the market.
If they fall short — if it’s fast but soulless, impressive on paper but hollow in the driver’s seat — that story matters too. Ferrari’s failure to nail the EV formula would set back the performance EV category significantly.
May 25 is sixteen days away. By the time the automotive press files their first impressions, we’ll know which story this is.
For now: $643,000, 1,000+ HP, Jony Ive’s design, and the Prancing Horse’s reputation on the line. That’s enough to make anyone pay attention.
